Introduction

A Chinese New Year CNY is probably the most important and popular celebration among the Chinese people. In this period, companies use gifts which are referred to as Chinese new year corporate gifts for purposes of greetings and to foster business relations.

Choosing the appropriate CNY corporate gifts is a wonderful chance for enterprises to remind and enhance their brand position. It not only fosters repeat business clientèle but also allows business establishments to gain new clients.

The author discusses how firms can leverage CNY gift giving to popularize brands among its target customer base. It offers information on how to select products that will be relevant for the clients and be in harmony with the company’s narrative. How CNY corporate gifts can be used strategically to win attention in a highly competitive field is also examined.

Employ CNY Gifts in a Way that you intend to Reinforce your Company’s Brand Personality

The gifts you choose to offer during CNY offer a sneak preview of the brand personality that your organization has to offer. Instead, opt for promotional items that represent your brand, innovation and your warm thoughts.

For instance, an IT company may offer tech gadgets such as wireless earphone with an engraved company logo. Likewise, an accounting firm can select lucky charms that symbolize wealth in the interior decorating. This instantly puts a positive spin to anything associated with your brand as far as the recipient is concerned.

They are in fact like small brand promotions within the exchange that serve to remind all what your company is all about. It also creates a positive feeling toward your brand during the unboxing process.

Tie Gifts to the Customer Psychic Map

Therefore, the choice of CNY gift should be positively aligned with customers’ standpoint. Identify cultural signs and trends most preferred by your target group.

For example, economy products that consist of halal foods that include dates, nuts and sweets packed in attractive baskets can be used to give gifts to Muslim business partners. On the other hand for the health conscious customers the exotic superfoods or the blend of organic tea may be more interesting.

Ensure you factor generation, lifestyle, values and location when hunting for gifts that will elicit deep thoughts. It also breaks barriers that may be between you and your clients hence finding out that you value them individually as opposed to merely transacting with them.

Be Different with Artistic and Eco-friendly Presents

The current economy is worse off compared to before, meaning that instead of using numerous resources to outdo one another on the amount that can be spent on elaborate CNY gifts, let creativity and the ability to make sustainable gifts be the main driver. Unconventional products that elicit pleasure in the recipients and reusable sustainable first impressions of gifts such as welcome packs are powerful.

For instance, you can pack hampers traditionally with fruits such as juicy mandarin oranges and contemporarily with chocolates such as designer ones. Because today’s gifting is as much about looking good on Instagram, as it is about the actual present, try out premium textures, decorative packing, and personalization.

Recycled products in general or notebooks made from recycled paper, ceramic tumblers, other upcycled tech accessory fit well from the standpoint of an eco-conscious branding. Not only does this make you stand out from the usual conventional New Year’s gift product range but it also gives your brand an image of being the new and improved,’an innovative and responsible brand.

High Brand Recognition through Gift Presentation

The branding of the packaging and creative visualization are even extra spaces where it is possible to print your brand logo and slogan. High end food hampers, gifting boxes and reusable carry bags have to carry your brand name, logo and colours in large, bright and clear print.

Capture moment of unboxing photographs and gifts to create user generated content and increase exposures during CNY. To help generate a positive brand response, take photos of happy recipients and mention/tag/thank them on social media.

Even hashtag branded campaigns like #UnboxingHappiness or #CNYwithBrandName also aids in the capture of gift reactions and encourage organic shares. Such visual storytelling goes on to amplify your brand presence many folds, during that period of time when it is most visible.

Gift Suggestions for Each Customer Class or How to Impressive Every Customer

The gifts that you select for important customer segments mark the way to establish more effective relationships with each of the stakeholders. Here are smart CNY gift ideas to wow them:

• Employees: Luxury gift baskets with healthy food, beauty coupons, luxurious personalized furniture that enhances everyday living.
• Loyal Customers: CNY hampers personalized for your company with luxury editions of your products or elaborately packed biscuits, cakes and snacks.
• Vendors & Partners: Wireless chargers or power banks with the brand logo or gourmet hampers with novelties from around the world.
• Key Decision Makers: Premium accessories such as limited edition teasets, personalised electronics or ethnic displays that give the buyer a premium brand access.

Service-Based Promotion Through the Use of CNY Gifts to Make Customers’ Loyalty Even Stronger
A gift well planned out says thank you more than a hundreds of words exiting the mouth. CNY offers you an opportunity to extend your message of thanks to customers and remind them of your brand value proposition in ways that are more than words can express. Choose to give gifts that reflect your principles rather than tossing manners that captivate for the short time only.

For optimum utilization of CNY gifting opportunity influence each customer group’s buying preferences more effectively. Certainly, witness responses to gift your brand narrative in a way that’s close to home. Express your concern for their welfare through gifts that would reflect the earth’s concern towards preservation and their body through health conscious gifts.

It is better for CNY gifts to move away from motives of sales promotion and instead make your products’ purpose and principles shine. Still, the customer never forgets about warmth and orientation on values. This act does a lot in creating brand loyalty with consumers and thus there is increased sales.

Conclusion

CNY corporate gifts play an enormous role in shaping customers’ perceptions by telling them more about the company’s values beyond transactions. Choose and personalise the gifts as they are given with contemplating every customer segment to add more value. Other ways that such presentation and gifting methods also serve your overall goals of being innovative and environmentally friendly.

Promotion using Chinese New Year gifting occasions as strategic retail /branding contacts. Ensure people find their experiences with your brand related to happiness, inclusion and prosperity during this SE Asia CNY. Hence, the moment the customers feel that they are valued, they automatically become more valuable for their entire lifetime and refer others to the company. Do not let this peak season visibility and gifting opportunity go to waste to increase the brand equity of your products.