The use of custom PVC cards as a method of raising a business’s profile is perhaps now more popular and effective than it has ever been in the past. Besides full color printing on a basic plastic cards, PVC cards provide the opportunity to place you company logo, pictures, phone number, slogans, special offers and everything you can think about – all in the convenient card form, which customers will be able to use and recall. Here are some of the key ways custom PVC cards can boost your business branding:Here are some of the key ways custom PVC cards can boost your business branding:

1. Create Instant Brand Recognition

The greatest advantage of using custom PVC cards is that it helps to convey your message concisely at the heart of recognition and makes sure customers have that message always on them. This is particularly important since you can easily make your company logo more conspicuous on the cards and ensure that your customers associate your company with the pull-out cards every time they use it. Ally your logo to your brand colors, fonts, images, and key messages that you want your customers to associate with your brand for a straightforward, highly visible, highly communicative brand recall tool.

2. It will make customers advertise your business on their behalf in a way that they will keep recommending your business without being prompted.

Printed on high quality PVC material, you can be sure to get attractive, eye-catching and professional looking cards that will help transform your satisfied customers into walking billboards for your small business. It would be expected for customers to touch, feel, look at business cards and PVC cards when in the process of looking for some particular details. Every time they pay with that card, your branding and messaging become more familiar to them and their circle of influence. Such cards can be easily handed over to friends or other colleagues during discussions thus relating and branding many more people in the course of conversation.

3. Encourage Use of Membership Cards and Coupon Vouchers

There is a great potential of using customized PVC cards as a platform to advertise special promotions and membership schemes, which are very handy as they are embedded on the customer’s cards. Here, you can offer customers things like discounts, loyalty points, special occasions, seasonal offers or any other special offer that you have in store for your clients on the custom card and they will be able to read and take advantage of it as often as they want to. This could help garner additional sales and aid in reminding the customer about other utilities on the back of your physical card.

4. Informed, Will Not Shrink to Size of Wallet

PVC based business cards or custom business cards are generally more tear-resistant, formal and smooth in feel than regular business cards and bright coloured prints. They are more durable and difficult to get dog-eared, damaged, or lost in the deep pockets of the wallet or purse as the traditional paper cards do. The long-term usage and the desire to make it as a valuable source of information or something that has utility value guarantee that customers will not dispose of the item quickly through the recycling bin, thus the constant exposure to your branding.

5. Include Helpful Reference Info

This information can make your custom PVC cards more useful and catchy to customers so that they may need to use them while finding more details about your business. Some of the useful pieces of information that you can include are your complete contact information, physical business address, how to get to your address, your business hours, website/ social media handles, list of main products/services, current promotions and incentives among other additional information that may be relevant to your customers. The longer they find the infos from your PVC card helpful, the longer they keep it around and with them.

6. Be Specific about Branded Gift Cards

Especially used in retail outlets and food services, the branded PVC gift cards enhance gift purchase branding to your business. Gift cards can be made unique and personalized, featuring your logo and imagery of your choice. Every time customers buy them for gifts, the gift card carries your company’s branding to whoever the recipient of the gift card is- a bonus exposure for your business.

7. Promotional Branded Merchandise

When your business logo, brand name or any special image is printed on the PVC cards, then they can be referred to as promotional image bearing products. On a longer note, the cards’ durability when compared to paper items means that your brand is actually in the hands and sight of your clients for an extended duration. Using custom card merchandise can also increase the exposure, as well as helping to extend the coverage of your branding.

8. Interact with professional contacts during trade shows and events

These custom PVC cards with professional outlook when available help in more form of interaction during trade show, conventions, business dais or any related occasion. As for the business cards, besides simple paper ones which can be easily bent or damaged, PVC cards are easily distinguished on a pile of dozens of other business cards in one’s hands. The contact information or reference data that you have to include should be attractive, neatly written on your PVC card such that there is every possibility for the people you give your card to hold it because they want to interact with your business.

9. Have and Implement a Customer Loyalty Program

Since custom PVC cards are widely used and serve their purpose well, more companies take advantage of such a platform, enhancing the customer loyalty program’s branding relationship. These can be business cards with important information about the customer, logos of your brand, terms of the loyalty programs, and the benefits where the loyalty cards can be easily scanned, swiped, or tapped every time a customer buys something from you. Offering participating points according to the amount purchased, your program shows your most valued customers the more value you hold for them.

10. Staff Identification Badges

Large personnel staffs, for example in establishments with many branches, can benefit from durable PVC ID badge cards for the employees as these they are able to provide better company brand identification to clientele. Including staff pictures and names, company logos, and colors similar to the workplace or cars, ID cards promote right employee attitudes. Your logo prominently displayed accompanying each friendly staff member’s photograph is a great way for your branding to go one step below the mass market to directly interact with the customer; and all this makes you stand tall in terms of professionalism.

The effective utilisation of the specific features and options of PVC cards can lead to the increased, more intense brand loyalty of customers. From a creative and design perspective, with the focus on how you are going to provide value and be useful to your audience, PVC cards give brands a portable, easily accessible way to not only help your business be seen but become memorable in key touchpoints along the Buyer’s Journey. They transform the happy customers into marketing agents, and at the same time offer the tools that are needed when transforming the new customers. For small businesses seeking a branding edge while minding their budget, custom printed PVC cards present an extremely cost-effective way to enhance your most critical asset: your brand.