Trade shows remain one of the largest platforms where business firms can introduce their brand, goods or services to their existing and prospective clientele. Having the right booth during a trade show is essential for attracting traffic, engaging with those traffic and most importantly, making those traffic to be your customers. This is the area where large format printing has profound advantages over the conventional approaches to the design of trade show displays’ appearance and expressiveness.

For better attraction of the audience, it is essential to use stunning graphics.

Another major issue that prevents exhibitors from achieving their goal is how to stand out from the crowd, among a plethora of booths that are present on the trade show. Printed graphics enables products like banners to be printed in large formats making displays come alive with attractive, big pictures that grab attention. High resolution digital printing allows for the creation of photorealistic imagery and graphics, high-quality and highly-saturated colours, and large size text on virtually any type of material, from banners and posters to graphics panels and many others.

For instance, full color graphics prints that are used as the booth backdrops may include large product images, motivating lifestyle images or bright brand graphics. Raised lettering and graphics can be accomplished by going taller, with a graphics tower to be able to be read from a distance. This is why Floor graphics is a more comprehensive approach that is felt beneath the feet. The possibilities are immense when it comes to creating eye-catching graphics, which makes passerby in trade show suddenly pause and take interest in your booth.

Engage the intended audience through compelling messages that would evoke an intention to take an action.

In addition to being great at making trade show displays eye-catching, large format prints also allow the information to be conveyed as to why it is important that the consumer engages with the brand or product. The large-scale real estate allows for large spaces to bring in attendees in large numbers and effectively teach them and remind them about important aspects of your products.

For instance, large billboards can convey some product specifications, performance, and benefits that would serve your audience and establish why your brand is better than the others. Having in mind that layouts can give the attendees a question to think about at your booth, posters can be engaging. Big picture and data-dense graphics are also some of the key assets which one can effectively use to ensure that the right messages get to the right audience. Interactivity takes the trade show experience to a more dynamic level from just a spectator sport.

Easy to assemble, store and put back to use

Old-fashioned trade show exhibits can be massive in terms of property, in terms of shipping, and in terms of the man-hours required for constructing and deconstructing an exhibitor’s booth. On the other side, big printed graphics are versatile, mobile and easy to manage, thus acting as a tool for changing space. The majority of vinyl banners, foam boards or fabric graphics are very light in weight, at the same time they are quite rigid or firm in structure and can be rolled up or folded easiy for transport or storage.

Almost all large format print substrates such as polyester fabrics that are often used as banners and POP displays can have the graphics washed in a washing machine to get rid of stains and residues that may occur after using the prints in a trade show so that the prints can be reused in subsequent events. While simple apparatus such as banners and truss structures introduce malleable points for changing or tensioning new graphics. Large format prints, if done to perfection, support trade show pop-up exhibit areas that require little tools, fancy cases, or shipping for a very smooth trade show experience.

Shareable content is an excellent way to achieve high visibility and bring as much attention to the material as possible.

Trade show booth is not a one moment event such that once its established at the exhibition hall at night it becomes useless. Eye catching, professionally designed large format graphics complement basic shareable content on social media for the purpose of getting maximum exposure of the exhibitors even after. Using hashtags familiar to the industry, companies could further their reach if patrons share pictures of the illuminated displays they passed by on their personal accounts where the content shares itself.

That is why it is also useful for exhibitors to take pictures of the booth with proper branding indicating character about their brand, products and team. Sharing of images also adds additional exposure to the existing fans, who cannot attend the trade show.

Big graphics create an effect of exposure in a long-standing and influential trade show experience.

Summary

Big format printing has also emerged as a powerful instrument for an entire overhaul of the trade show booth with engaging designs which are sure to lure traffic. Large in size, superb image quality and portable as they can be easily adjusted for mobility make these structures ideal for showcasing in every way possible while at the same time increasing brand awareness among attendees through active engagement as well as by word-of-mouth on the various social media platforms. The low cost, flexibility of options and user friendliness enable the trade show exhibitors to raise their level to respond and gain new business. Any company aspiring to ensure that the next show becomes one to be talked about for a long time can rely on the great benefits of large format printing.