Free-standing graphics, or standees, in the form of cardboard standups are a promotional solution that is currently gaining significant popularity among Singapore-based companies. Standees are widely employing bright colors and aggressive looking designs that are made of thin cardboard or foam board to popularize particular items, upcoming events or company’s logo.

Compared to normal print posters and signs, standees are specifically created to have 3D shapes or structures that will be attention grabbers. They can also be used both in, for instance, retail shops and events, and in exhibitions, and so on.

Advantages of Employing Customized Standee Graphics

Visibility and Branding

One of the primary benefits of custom standees based on the fact they are more visible to customers than the standard ones. Standees are meant to stand out and this usually entails the use of features such as bright colors, good quality imagery, raised shapes and dimensions. This in turn brings more attention towards your standee display since it is placed in a more conspicuous area.

Based on the findings that standees are usually placed at strategic positions where people pass frequently, there are more brand exposure and perception. Research indicates that we are able to remember a brand if we have seen it many a time—therefore standees are an<|reserved_special_token_262|> powerful branding tool.

Cost Effectiveness

When it comes to creating standee displays, particularly, through the use of cardboard or foam boards, it is extremely cheap when done in large quantities. The costs are considerably lower than in comparison to other forms of display such as LED screens, and acrylic light boxes.

Standees as well, are recyclable, the graphics plus the substrates could practically be used for years if stored correctly. Another reason for the increased use of prefabricated components is that they are easily assembled, which in turn lowers labor costs. These aspects put standees among the least expensive tangible advertising media out there.

Customization and Flexibility

It is also important to note that each standee display can be developed and printed on the base of the particular branding requirements. This include

• Such as graphics, visuals, products images, text, logos and many others.
• Size, shape and dimension
• Position of the display items
• Substrate which includes foam board, corrugated cardboard, PVC boards and so on.

Standees can also be also moved for another use, as in flexible between floor standees and event standees, event standees and retail standees among others. Due to this, they are a very flexible marketing medium and can easily be adapted to suit any particular marketing strategy.

There are different categories of standee displays that can be customized according to the specific event to be advertised.

Now that we’ve covered the key benefits, let’s look at some popular custom standee display options:Now that we’ve covered the key benefits, let’s look at some popular custom standee display options:

Flat Standees

As the name suggests, these standees have a flat and even surface structure which will enable the perfect alignment of the letters. Flat standees are ideal when dealing with images or illustrations that are more prominent than the actual standee, with less emphasis placed on the 3D aspects. Economic price and ability to place them almost anywhere makes these one of the most popular standee type.

3D Cutout Standees

Dimensional standees are cutout standees with contours, angular surfaces, shapes and depths, which create an extra element of interest. The layered cutout added depth that makes it seem like the art is protruding and it gets the viewers’ attention. This is evident when the product or service being advertised would benefit from having dimensional design incorporated into the standees. Geometry and shadows also complement the purely stylistic value.

Polygonal Standees

Polygonal standees consist of one or more flat planes joined in an unusual polygonal fashion to form specific shapes and structures. Imaginable free forming forms such as octagonal shapes which have been arranged in a way that they are connected perfectly through the folding concept. This can be beneficial in drawing attention since it deviates from the norm in terms of shape. The facets can also be utilized to section display information.

Human Standees

When it comes to human elements, human standees are perfect for the brands that consider it. These are typical standees that contain human images, often designed with slender vertical supports, as the name suggests. It helps to attract attention and even gives a spokesperson-like view on branding with human shapes.

Custom Standee Displays: How to Design Yours

Now that we have a better understanding of standee displays, let’s look at how you can produce them:Now that we have a better understanding of standee displays, let’s look at how you can produce them:

Brief Your Requirements

Issue precise parameters such as sizes, substrate type, accents, and so on to get a proper quote. This is especially important when working together with third parties that will represent the brand, share the brand guidelines if necessary. Check the required quantities of the products needed and the time within which the products need to be manufactured.

Design and Proofing

They have to be carefully designed by a professional to achieve the best possible look and structure of the graphics. Make sure proofs are checked well to avoid any printing mistakes and oversights.

Printing and Production

The standees are then printed directly on materials that are ideal for the purpose such as foam board, cardboard, or PVC boards. When printing has been done, the displays are manually assembled by skilled workers.

Installation

If you need any installation or set up support for the standees, do not hesitate to inform the studio. Additional charges may apply. Be gentle when cleaning at times the substrates can be easily broken or damaged.

Maintenance

Proper storage and care must be followed to ensure that the lasting as long as possible. Do not get moist and leave damages to the printed graphics. As for the repairs or reprints, this is possible but on a condition that the service provider will charge an extra fee for the same.

This is why custom standee displays are an incredible physical marketing option because of the flexibility, capacity for customization, and affordability. By being attention-grabbing and placed in the right areas, standees can greatly increase your brand recogntion and memory. If any organization or company is seeking to upgrade the overall aesthetic design of their company, then there is nothing better than custom standee services.